In today’s world B2B sales are achieved by not only technical proficiency but also how much products satisfy the user needs. Elevating b2b products through user-centricity by satisfying the user needs like a well designed development process, also by ensuring that the given solution by us is based on a real business problem. In this article we will discuss the Elevating b2b products through user-centricity that would help you to increase your product sale.
Understand Elevating b2b products through user-centricity
In the 21st century success of B2B sales can be achieved by maintaining user-centricity. User-centricity means design and building of product according to user needs and experience of the end-user. The number one priority of user-centricity is to keep the end-user satisfied. In the traditional method it was priorities to keep a features-driven approach while building the product
In a user-concentric approach it involves deep research, different types of testing and also continuous feedback. Which results in a product with the best experience to users also leads to customer satisfaction and loyalty.
Main Benefits of Preferring User-centricity
User-centricity helps in increase in B2B sales of products. Below are the listed features of user-centricity which helps in increasing sales:
- Improved user experience
By improved user experience it helps in higher customer satisfaction and this highly influences the increasing of sales demand. As a company will build a good design and good user satisfaction will increase in sales.
- Competitive advantage
Using user-centricity products gets better and helps in differentiating it with others’ competition. As companies achieve the customer need it will increase satisfaction among users which will increase in sales and it will help in differentiating one company with another.
- Higher adoption rates
Higher rate of absorption is guaranteed as if a product is good and satisfies user need with good experience is likely to increase in better rates of adoption on users and customers. According to Gartner in 2023 it claims that with implementation of user-centricity will increase in 67% of sales in B2B companies within a year.
- Increased customer support and loyalty
Using user-centricity also involves regular upgradation of products which will depend upon the user. Which will certainly create a chain of loyal customers. According to the Mckinsey report, dated 2022 it has been observed that using user-centricity helps in increasing customer retention by 1.5 times compared to traditional methods.
Key strategies and tips to Elevating b2b products through user-centricity
Below are listed a few ways and strategies through which we can help in increasing user-centricity.
- Delve user research
Companies can increase sales with the help of knowing what all is needed by customers. For getting reviews of users, companies can perform different activities like face-to-face interviews, Online surveys and Analysis of products.
- Implementation of Agile methodologies
Using an agile process company can work efficiently and add new features when it is required which helps in reducing time of production and saves costs. While working with agile processes also led to collaboration with the teams helps in working smoothly.
- Usability and Accessibility
Usability of the products is ensured by going through different types of testing. Also accessibility includes screen reader compatibility, keyboard navigation and color contrast which is assured by the process user-centricity.
Use of customer feedback in Elevating b2b products through user-centricity
Role of feedback is very important when it comes to user-centricity. It helps companies to achieve the needs of the users and enhance the experience with customer feedback for increasing B2B sales.
- Ways of gathering customer feedback
- Surveys: Companies can start online surveys through which users can get an opportunity to tell us about what needs to be improved which will further improve relations between customers and company.
- Face-to-face interview: Companies can also increase user-centricity using the collection of feedback through one-to-one interviews through which one can explain about what all things are needed and how it should be.
- Analysis of product: Once product has been ready to launch. Companies should give it to a few loyal customers or a group of people who can use and give the required reviews which need to be changed in the product.
- Integrate feedback into product
After collecting feedback from the user through different ways, the next step is to check for updates which are needed and select the priority through which we have to add the features through the agile process.
According to a report by Pendo, the companies that use customer feedback to include in development user satisfaction increases by 30% and Churn reduces by 20%.
Common Challenges While Implementing To Elevating b2b products through user-centricity
For achieving anything good it always comes with challenges. Here, list are numbers of issues faced during implementing user-centricity.
- Resistance to change
The main challenge faced while implementing user-centricity is resistance to change. Generally teams work on the traditional process of B2B sales which is quite different from the user-centricity approach. Which creates problems while changing to user-centricity.
- Balancing users need and business goals
While working with user-centricity it is important to maintain an equation between user satisfaction as well as business profit. As growth of business is also required while maintaining the quality.
- User Information
Collecting data and analyzing it requires a lot of time and extra effort which is tough for smaller companies. It is important to collect the data properly and also to elevate b2b products through user-centricity.
- User feedback into product
After collecting the feedback, making improvements in the further sprint is also a task to achieve it. Companies are required to collect all the feedback and analyze the feedback and separate it according to the priority. And it’s also a task to implement in the next upcoming sprint.
Conclusion
In short, elevating b2b products through user-centricity means involving user-centricity in B2B sales. It is important to change methods from traditional b2b sales to user-certincity as it boosts sales. In this article we have read about understanding of elevating b2b products through user-centricity, features of using user-centricity, strategies involved in this and also much more about it.
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